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Desically Ethnic awarded with the prestigious "Power Brands Rising Star 2017"

At the sparkling and most notable summit, based on the global research conducted by the Center for International Competitiveness and Research, Desically Ethnic was conferred the esteemed title of "Power Brands Rising Star 2017" in the presence of international luminaries from across the globe.

We take this opportunity to thank all our customers and partners, who have supported us and encouraged us always. The idea behind Desically Ethnic is simple – to bring to you the most exquisite products, designed or curated by our talented young team at affordable prices. Ever since we started Desically Ethnic, 2 years back, we have been striving to produce and bring to you the most beautiful looms and crafts of India. Thanks to the love and affection that you have showered on us, we have grown in a short span of just 2 years.

We are also blessed to have a fantastic team who work tirelessly. Without their craftsmanship and attention to detail, it would not been possible for us to get recognized at an international level.

We would like to thank you once again for your love. We are what we are because of you.

Thank you.


Center for International Competitiveness and Research launched the glittering annual Global Power Brands compendium along with the mega listing of the World's Most Recognizable Brands on 12th May 2017 at The Oval, London, with a grand show – Power Brands LIFE (London International Forum for Equality). The Global Power Brands compendium launch was presided over by legendary cricketers Alec Stewart (former captain of the English cricket team) and Kumar Sangakkara (one of the greatest Sri Lankan ODI players).

The annual international brands’ research is undertaken on tens of thousands of brands from multiple industry segments across the globe. Out of these, as per the results of the global research conducted, 3701 brands qualified for the “World’s Most Recognizable Brands Club”. From these, 732 brands qualified as most recognizable brands in the Americas; 989 brands as most recognizable in the European continent; 1030 as most recognizable in Australasia and 304 brands as most recognizable in Middle East & Africa. Only 646 brands amongst the tens of thousands of brands researched earned the hallowed and invaluable status of Global Power Brands, brands which truly belong to the world. Out of these illustrious 646 brands Global Power Brands, 50 have been accorded the superstar status of Iconic Power Brands (Global), and only 12 have been conferred the unique and most coveted status of Cult Power Brands (Global).

The Global Power Brands project is, thus, a result of a stringent multi-phase research for determining the distinguished 646 Global Power Brands, and also for recognizing other preeminent brands around the globe. The selection has been done after an extensive research across multiple industry categories in more than 75 countries. 

October 30, 2017 by Mallika E
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